About us

 Effortless. Intentional. Elevated.

Hutch Beauty is a woman-owned at-home lash brand built on the belief that luxury should be accessible — and beauty should work for your lifestyle, not against it. Our DIY at-home lash extensions are made from premium vegan mink and designed to last 5–7 days with proper care. The result is a polished, salon-quality look without the ongoing appointments, high costs, or wasted time.

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I’m Lauren Hutchins, founder and owner of Hutch Beauty.

My passion for beauty began long before this brand existed. I’ve always loved makeup, getting ready, and the way small, intentional details can completely shift how someone feels. To me, beauty has never been about perfection — it’s about confidence, ease, and feeling comfortable in your own skin.

Hutch Beauty was created with that exact purpose in mind. It’s for women who appreciate quality, simplicity, and results. For those who want to feel polished and put-together without overcomplicating their routines. And for women building full lives — careers, families, and goals — who expect beauty to fit seamlessly into it all.

This brand reflects what I believe in: thoughtful design, accessible luxury, and creating products that help women feel more confident, refined, and empowered in their everyday lives.

Thank you for choosing Hutch Beauty and supporting a woman-owned small business.

— Lauren Hutchins